When pharmaceutical companies and payers discuss "cost of therapy," the conversation often centers on drug acquisition costs and standard reimbursement rates. But this narrow view obscures a fundamental truth: we're measuring a fraction of the actual economic burden.
Traditional cost analyses rely heavily on insurance claims databases that, by design, capture only what flows through a single payer or health system. The result? A fractured picture that systematically excludes critical cost components:
What typically gets missed:

This fragmentation doesn't just create analytical blind spots. It fundamentally distorts our understanding of treatment value, making it nearly impossible to conduct meaningful health economics outcomes research or accurately model real-world treatment pathways.
Accurate cost of care analysis demands a comprehensive view across the entire patient journey:
Without these elements integrated, cost analyses are built on incomplete foundations.
Medical affairs and HEOR teams are increasingly asked to demonstrate real-world value—not in controlled clinical trial environments, but across the messy reality of actual clinical practice. Regulators want real-world evidence. Payers demand economic justification. Patients need transparency about the total cost of treatment.
Yet the data infrastructure to answer these questions accurately has been missing. Claims databases show us snapshots. Patient-consented longitudinal data can show us the entire film.
The evolution toward patient-consented, comprehensive real-world data—spanning 15+ years across 250+ data sources—represents a fundamental shift in what's possible. When you can follow individual patient journeys across:

...you move from educated guesses to empirical precision.
This isn't about incremental improvement. It's about finally having the data infrastructure to answer the questions that matter: What does this therapy actually cost in the real world? Which treatment pathways deliver better economic outcomes? How do costs distribute across the healthcare ecosystem?
Cost of care analysis has been constrained by data fragmentation for too long. As our industry pushes toward value-based care and outcomes-based contracting, we need measurement systems that match the complexity of modern healthcare delivery.
The good news: the data exists. The infrastructure is emerging. The question is whether organizations will embrace the comprehensive approach needed to truly understand—and optimize—the cost of care.
What's your experience with cost of care analysis? Are you seeing the full picture, or just fragments?
Let’s talk about how our patient authorized data can power your next milestone.